GCSE Media - Extra Chewing Gum Advert Essay
Explore how gender is represented on the 2015 ‘Extra’ chewing gum advert This essay will look at how gender is represented in the ‘Extra’ chewing gum advert of 2015. Both the female and male characters look at each other with a direct facial expression, and maintain their gaze throughout the majority of the advertisement. Even with the distraction from the pizza slice, the man continues to look up towards his partner as if worried and concerned. This prolonged eye contact shows that they are both comfortable with one another and have a stable relationship as they are able to be around each other for a lengthy period of time without causing an argument. This hints at the idea of the relationship being perfect, making it desirable for the audience. On from this, the female character is sat below the male which suggest she is of lesser importance. Being physically below him conforms to stereotypes, as it shows dominance in the male figure who appears to have more contro...