My Big Fat Revision

How stereotypical are the representations in your 3 main advertising texts? Each of the texts use stereotypical representations to offer a sense of familiarity to the audience and help sell the product and ideology associated with it. The Lynx advert represents men in a non-typical way. He is not overly masculine as expected from an advert of this type and is average. When he uses the product, he becomes completely irresistible which links to the tagline of ‘even angels will fall’ as it places an emphasis on how desirable he has now become. His representation appeals to the target demographic of young males looking for a female partner. The representation links to the ideology as it makes them more attractive to the opposite sex. However, the representations of women in the advert as very stereotypical. The angels are shown in clothes that give a nude illusion which directly appeals to the male gaze. The women are all famous models which creates unrealistic beauty standards and this ma...

  Write ‘How global is the appeal of your three main texts? [30]’ for Film. If a text has global appeal, it has qualities that make audiences from different worldwide cultures like it. Each of the three films have varying degrees of global appeal however their respective box offices figures are a telling sign of the extent of this. Gravity was the most successful in this field, followed by The World’s End and finally The Machine. Gravity achieves great global appeal in a number of ways, and an example is use of star theory. The film boasts Sandra Bullock who is a successful actress who has won a number of awards and an Oscar. It can therefore be argued that she gives the film a sense of global appeal because she is one of the world’s most famous actresses and has been in a number of films that have been successful at the box office, both domestically and internationally. Gravity also has a narrative which is centred around a theme that is universal: the fascination of space. The fi...

  Plan a global reach/appeal question for all texts studied so far. Breaking Bad: global appeal - they embraced and encourages user-created content through setting up a Tumblr to allow fans to post art. It has a vibrant presence across platforms: television, website, social media, podcasts, character perspective blogs, videos, iBooks, email marketing and more. They connect with users in more personal ways and through doing so, learn what works best. Breaking Bad has multi-screen viewing so people can watch it anywhere and participate in exclusive content. The show’s availability on Netflix – allows viewers all over the world to watch shows almost immediately after they air. Global reach/appeal is major because of the amount of channels of distribution and how they attract and embrace user generation content. Having such strong audience engagement means it will automatically become global because it will be a talking point for people. Lynx Excite: global appeal - Using Lynx's 170,...

‘Most texts today mix genres.’ How true is this of your three main texts? [30]   Most television programmes mix a selection of genres to create hybrid genres. This not only creates for interesting development in the story but allows for the show to be more unique in a fairly crowded industry. It can act as a unique selling-point, enticing audiences from across many genres to the programme which increases the likelihood of success. The three texts (Breaking Bad, The Night Manager and Black Mirror) all do this to an extent and this essay will explore just how true the statement is to these programmes. The Night Manager is predominantly of the spy genre. There are typical conventions that connote intelligence in crime in most scenes, notably the bloodied kitchen cupboards which helps the audience immediately place this as a crime programme. The freeze frame like photographs being taken reinforce the spy genre, adding an element of secrecy but still having the ability to make the audie...

Discuss the different ways audiences are positioned by your three main texts [30] Texts are constructed to the position the audience in a particular place. The relationship between the text and the audience is what will decide their responses. This essay will look at the different ways audiences are positioned by looking at Breaking Bad, Black Mirror and The Night Manager. Breaking Bad is about Walter White, a chemistry teacher who is diagnosed with cancer after his 50th birthday. He turns to crime, specifically making crystal meth to help his family. George Gerbner would say that the illegal acts in Breaking Bad which are glorified may encourage the audience to act in a similar way in the real world as they would have shifted perceptions of reality – in this case, crime being less detrimental than it actually is. This said, the audience of Breaking Bad are likely to have been exposed to drug use and violence in previous episodes of past seasons so are less likely to be shocked by what...

Narrative Construction of TV Hospital Drama (Case Study) – Holby City, Tuesdays 8pm, BBC One Holby City is a TV hospital drama based on the wards of Holby City Hospital in the fictional city of Holby. Airing weekly on BBC One, the show explores the work lives of everyone working within the facility and also looks at problems concerning patients, their families and love lives. Because it is set in a hospital, the plot revolves mostly around medical incidents. This drama features continuous narratives that play out during the course of at least one episode. As mentioned previously, many storylines run simultaneously in Holby City, making the show have a multi-strand structure. This is common in soaps as it will intrigue loyal fans who have a connection to the characters, but will also draw the attention of people watching for the first time as they will need to tune in to the next episode to find out what happens. An example of this in Holby City is when a trainee doctor, ...

Rebel Without A Cause ‘Rebel Without A Cause’ is a teen film released in 1956 and was one of the first of this genre to be created and shown worldwide. It looked at the themes and dangers that American youths faced and looked at the differences between one generation and another —topics which were not the main focus of films at the time. The film is important to the genre and its history through the exploration of taboo subjects which would often turn an audience away. ‘Rebel Without A Cause’ captures the youth of the time and tells a story from their perspective which was not typically done in film before, which paved the way for other films, allowing the genre to expand and grow over the course of the century. Reviews at the time praised the film for blaming ineffectual parents rather than the teens and for challenging the conformist American society; this attracted a wider audience of young people, heightening the film’s success. The film's poster uses a variety of ...

To what extent is American Pie still relevant to modern teens? American Pie, released in 1999 is a teen comedy/romance film that is directed by Paul and Chris Weitz. The plot involves a close group of friends who form a pact and make it their goal to lose their virginity before they graduate. The film is relevant in a modern teen experience to an extent. In terms of it not being relevant, so much development has happened since the release: technology has improved which has had a drastic impact on how the everyday person goes about their life. It has become a fundamental part of life, and whilst elements of this are included in the film, it is not like the reality we live in today. Characters in the film visit the library and due to technology, there is no real need to visit a library any more, which shows how times have changed since 1999. To contrast, American Pie can be seen as relevant as it looks at parts of teen life which still happen today. Looking at sex, alc...

Codes are the rules . Conventions are features that you expect to see. Codes and conventions of the teen film genre vary depending on the cultural contest of the film, but they can include proms, alcohol, illegal substances, high school, parties and all-night raves, losing one’s virginity, relationships, social groups and cliques and American pop-culture. Apart from the characters there are many other codes and conventions of teen film. These films are often set in or around High School as this allows for many different social cliques to be shown. This is different in hybrid teen films, but for the classic romantic comedy teen films this is almost always the case. Teen films include typical stereotypes which can be immediately associated with teens. It includes things which appeal to and are familiar to the teen audience. It varies depending on whether the film is a hybrid of two genres. Representation Stereotyping The classic codes and conventions of teen fil...

Explore how gender is represented on the 2015 ‘Extra’ chewing gum advert This essay will look at how gender is represented in the ‘Extra’ chewing gum advert of 2015. Both the female and male characters look at each other with a direct facial expression, and maintain their gaze throughout the majority of the advertisement. Even with the distraction from the pizza slice, the man continues to look up towards his partner as if worried and concerned. This prolonged eye contact shows that they are both comfortable with one another and have a stable relationship as they are able to be around each other for a lengthy period of time without causing an argument. This hints at the idea of the relationship being perfect, making it desirable for the audience. On from this, the female character is sat below the male which suggest she is of lesser importance. Being physically below him conforms to stereotypes, as it shows dominance in the male figure who appears to have more contro...

Does 'Skyfall' have a license to thrill? Daniel Craig returns to play James Bond for a third time -- and the third time is definitely the charm. Playing an older Bond, who is starting to show a more caring, careful and careless side, Craig is capable of creating a likeable Bond. Despite being a raging alcoholic, the character is still able to capture a scorpion in the blink of an eye. But this creature is the least of his worries, as Skyfall introduces Javier Bardem as the cunning and cruel Silva. With blonde hair and piercing eyes, Bardem creates an intense villain who keeps Craig's Bond on his toes, leaving no time for a sex scene with the typical Bond girl. Still, he manages to find enough time to do just that and return home for tea with Judi Dench's M. Dench returns again, making it the seventh film starring her as the mysterious but fun M. It is a shame that it has taken her seven films to settle into the role and reach her full potential, but her stellar...