My Big Fat Revision

How stereotypical are the representations in your 3 main advertising texts? Each of the texts use stereotypical representations to offer a sense of familiarity to the audience and help sell the product and ideology associated with it. The Lynx advert represents men in a non-typical way. He is not overly masculine as expected from an advert of this type and is average. When he uses the product, he becomes completely irresistible which links to the tagline of ‘even angels will fall’ as it places an emphasis on how desirable he has now become. His representation appeals to the target demographic of young males looking for a female partner. The representation links to the ideology as it makes them more attractive to the opposite sex. However, the representations of women in the advert as very stereotypical. The angels are shown in clothes that give a nude illusion which directly appeals to the male gaze. The women are all famous models which creates unrealistic beauty standards and this ma...

  Write ‘How global is the appeal of your three main texts? [30]’ for Film. If a text has global appeal, it has qualities that make audiences from different worldwide cultures like it. Each of the three films have varying degrees of global appeal however their respective box offices figures are a telling sign of the extent of this. Gravity was the most successful in this field, followed by The World’s End and finally The Machine. Gravity achieves great global appeal in a number of ways, and an example is use of star theory. The film boasts Sandra Bullock who is a successful actress who has won a number of awards and an Oscar. It can therefore be argued that she gives the film a sense of global appeal because she is one of the world’s most famous actresses and has been in a number of films that have been successful at the box office, both domestically and internationally. Gravity also has a narrative which is centred around a theme that is universal: the fascination of space. The fi...

  Plan a global reach/appeal question for all texts studied so far. Breaking Bad: global appeal - they embraced and encourages user-created content through setting up a Tumblr to allow fans to post art. It has a vibrant presence across platforms: television, website, social media, podcasts, character perspective blogs, videos, iBooks, email marketing and more. They connect with users in more personal ways and through doing so, learn what works best. Breaking Bad has multi-screen viewing so people can watch it anywhere and participate in exclusive content. The show’s availability on Netflix – allows viewers all over the world to watch shows almost immediately after they air. Global reach/appeal is major because of the amount of channels of distribution and how they attract and embrace user generation content. Having such strong audience engagement means it will automatically become global because it will be a talking point for people. Lynx Excite: global appeal - Using Lynx's 170,...

‘Most texts today mix genres.’ How true is this of your three main texts? [30]   Most television programmes mix a selection of genres to create hybrid genres. This not only creates for interesting development in the story but allows for the show to be more unique in a fairly crowded industry. It can act as a unique selling-point, enticing audiences from across many genres to the programme which increases the likelihood of success. The three texts (Breaking Bad, The Night Manager and Black Mirror) all do this to an extent and this essay will explore just how true the statement is to these programmes. The Night Manager is predominantly of the spy genre. There are typical conventions that connote intelligence in crime in most scenes, notably the bloodied kitchen cupboards which helps the audience immediately place this as a crime programme. The freeze frame like photographs being taken reinforce the spy genre, adding an element of secrecy but still having the ability to make the audie...

With reference to your own detailed examples, explore the different representations of masculinity in the media today. Masculinity is represented widely by today’s media. Humans and objects can be represented as either masculine of feminine which forms our typical ideas of what it takes to be a man or woman. For example, a man is typically tough, muscular and dominant. There are very conventional films such as Skyfall and Spectre which are part of the James Bond film franchise which feature a traditional, stereotypical masculine hero. James Bond is a character who is strong both physically and intellectually, who is powerful and attractive, as well as independent. Bond objectifies women in order to assert his masculinity, as his power over his various ‘Bond girls’ makes the audience perceive him as the most important and dominant character. This is a very stereotypical and traditional representation of masculinity because it exaggerates the characteristics associated with men, sensatio...

Discuss the different ways audiences are positioned by your three main texts [30] Texts are constructed to the position the audience in a particular place. The relationship between the text and the audience is what will decide their responses. This essay will look at the different ways audiences are positioned by looking at Breaking Bad, Black Mirror and The Night Manager. Breaking Bad is about Walter White, a chemistry teacher who is diagnosed with cancer after his 50th birthday. He turns to crime, specifically making crystal meth to help his family. George Gerbner would say that the illegal acts in Breaking Bad which are glorified may encourage the audience to act in a similar way in the real world as they would have shifted perceptions of reality – in this case, crime being less detrimental than it actually is. This said, the audience of Breaking Bad are likely to have been exposed to drug use and violence in previous episodes of past seasons so are less likely to be shocked by what...