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A Level Business Studies: How easy is it for a CEO to change a struggling business into a more successful one? Apple & Steve Jobs

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Steve Jobs, the founder of Apple, was asked to come back as Chief Executive in 1997 when the business was making a loss. Jobs was appointed to provide a clearer vision for the business and to improve its profitability. How easy is it for a Chief Executive to change a struggling business into a more successful one? Justify your answer with reference to Apple and/or other organisations you know. Steve Jobs is a returning Chief Executive of Apple. Appointed to provide a clearer vision for the business and to improve its profitability, Jobs’ transformation of the struggling business will depend on how struggling it is. It could be struggling in more pressing senses like financial issues which may make change more difficult, or in regards to direction and innovation, a few small changes may solve the problem. Jobs’ would be wise to align values of the business and adopt a leadership style that will see them work through this period of hard times to reach a point of success. How easy it is f...

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