My Big Fat Revision

Explain the general purpose of legislation from the point of view of a business (4 marks) The purpose of legislation from the point of view of the business helps protect businesses with weaker bargaining power, and also ensures competition is fair, employees are treated fairly, that due attention is paid to the environment, that consumers are considered and that health and safety regulations are met. Legislation essentially instructs how a business environment is ran – in an orderly fashion. Explain two advantages to a business of legislation related to competition (6 marks) One advantage to a business of legislation related to competition is anti-competitive agreements. Law is put in place to prevent, restrict or distort competition. This prevents the agreement of the fixture of selling prices, agreements that limit production, investment, development and agreements that apply different conditions to similar businesses. In this case, legislation is beneficial as it allows for an even ...

How stereotypical are the representations in your 3 main advertising texts? Each of the texts use stereotypical representations to offer a sense of familiarity to the audience and help sell the product and ideology associated with it. The Lynx advert represents men in a non-typical way. He is not overly masculine as expected from an advert of this type and is average. When he uses the product, he becomes completely irresistible which links to the tagline of ‘even angels will fall’ as it places an emphasis on how desirable he has now become. His representation appeals to the target demographic of young males looking for a female partner. The representation links to the ideology as it makes them more attractive to the opposite sex. However, the representations of women in the advert as very stereotypical. The angels are shown in clothes that give a nude illusion which directly appeals to the male gaze. The women are all famous models which creates unrealistic beauty standards and this ma...

  Write ‘How global is the appeal of your three main texts? [30]’ for Film. If a text has global appeal, it has qualities that make audiences from different worldwide cultures like it. Each of the three films have varying degrees of global appeal however their respective box offices figures are a telling sign of the extent of this. Gravity was the most successful in this field, followed by The World’s End and finally The Machine. Gravity achieves great global appeal in a number of ways, and an example is use of star theory. The film boasts Sandra Bullock who is a successful actress who has won a number of awards and an Oscar. It can therefore be argued that she gives the film a sense of global appeal because she is one of the world’s most famous actresses and has been in a number of films that have been successful at the box office, both domestically and internationally. Gravity also has a narrative which is centred around a theme that is universal: the fascination of space. The fi...

With reference to your own detailed examples, explore the different representations of masculinity in the media today. Masculinity is represented widely by today’s media. Humans and objects can be represented as either masculine of feminine which forms our typical ideas of what it takes to be a man or woman. For example, a man is typically tough, muscular and dominant. There are very conventional films such as Skyfall and Spectre which are part of the James Bond film franchise which feature a traditional, stereotypical masculine hero. James Bond is a character who is strong both physically and intellectually, who is powerful and attractive, as well as independent. Bond objectifies women in order to assert his masculinity, as his power over his various ‘Bond girls’ makes the audience perceive him as the most important and dominant character. This is a very stereotypical and traditional representation of masculinity because it exaggerates the characteristics associated with men, sensatio...

Steve Jobs, the founder of Apple, was asked to come back as Chief Executive in 1997 when the business was making a loss. Jobs was appointed to provide a clearer vision for the business and to improve its profitability. How easy is it for a Chief Executive to change a struggling business into a more successful one? Justify your answer with reference to Apple and/or other organisations you know. Steve Jobs is a returning Chief Executive of Apple. Appointed to provide a clearer vision for the business and to improve its profitability, Jobs’ transformation of the struggling business will depend on how struggling it is. It could be struggling in more pressing senses like financial issues which may make change more difficult, or in regards to direction and innovation, a few small changes may solve the problem. Jobs’ would be wise to align values of the business and adopt a leadership style that will see them work through this period of hard times to reach a point of success. How easy it is f...

Discuss the different ways audiences are positioned by your three main texts [30] Texts are constructed to the position the audience in a particular place. The relationship between the text and the audience is what will decide their responses. This essay will look at the different ways audiences are positioned by looking at Breaking Bad, Black Mirror and The Night Manager. Breaking Bad is about Walter White, a chemistry teacher who is diagnosed with cancer after his 50th birthday. He turns to crime, specifically making crystal meth to help his family. George Gerbner would say that the illegal acts in Breaking Bad which are glorified may encourage the audience to act in a similar way in the real world as they would have shifted perceptions of reality – in this case, crime being less detrimental than it actually is. This said, the audience of Breaking Bad are likely to have been exposed to drug use and violence in previous episodes of past seasons so are less likely to be shocked by what...