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A Level Business Studies - Market Research Facts

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Market Research Fact Sheet Sample size and sample accuracy: what they are and how they interact Sample size is the number of people or units included in a sample. In order to get an accurate sample size then a lot of people need to be chosen. As more people are asked in a sample, then it will become more expensive and time consuming so it is a trade-off. Quota, Stratified and Random Sampling: definitions and examples Quota sampling has an aim to obtain a sample which represents the thoughts and opinions of the overall population. Quota sampling gives the researcher an accurate sample of the population, but this is not a random sample, so there is a sense of bias. The sample is reflective of the traits of the whole population, however this can be difficult to do as it involves understanding the entire population of a place. For example, if the percentage of males and females in a location is 49% to 51% and 100 people are asked, there will need to be 49 men and 51 ...
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A Level Business Studies - Responding to a fall in industry capacity utilisation

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Many car manufacturers are expected to respond to a fall in overall capacity utilisation in the industry by cutting prices. To what extent is cutting prices a good way for any business to respond to a fall in the overall capacity utilisation in its industry? Capacity utilisation is the percentage of total capacity that is actually achieved in a period of time. The extent to which cutting prices is a good way for a business to respond to a fall in capacity will depend on the price elasticity. This essay will look at whether it is good for all businesses or not. Cutting prices would lead to the product becoming more accessible. Reducing overall capacity utilisation means that the business will have higher costs as demand is lower; goods being sold will not have their revenue spread across the fixed costs. A Daihatsu car may work to combat this because a car is a luxury product and is price elastic, meaning that demand will change as the price does. A fall in selling price will mean...
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A Level Geography - TNCs and Globalisation Essay

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Assess the role played by TNCs in the globalisation process (12 marks) Transnational companies (TNCs) are companies that have parts of their business in different parts of the world. This can be due to a country having cheap, flat land and also because wages can be low for those who are employed by the business. Having workplaces abroad has both positive and negative effects which we be explored, and will be weighed up to make a judgement on the overall role TNCs play in the globalisation process. When a TNC invests in a less economically developed country or a developing country, it does so because it is able to benefit from cheap workers. Often, places do not have a minimum wage like the United Kingdom does, meaning that they can be worked hard by the company to ensure heightened efficiency. However, because costs are low initially, it means that profit will increase which means that the company can reinvest and expand their branch. This can have negative effects on th...
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A Level Business Studies - Leadership Style

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Introduction  This post will be looking at and exploring the management techniques of James Dyson (founder of Dyson) and Jeff Bezos (Amazon). James Dyson is a British inventor who founded the Dyson company. He invented the Dual Cyclone bagless vacuum cleaner, and is worth £5 billion. Dyson has machines in over 65 countries, and has over 1,000 engineers worldwide. They strive for more ideas and more invention every day. Jeff Bezos is the founder, chairman and CEO of Amazon.com. He is an American technology entrepreneur and investor who is worth 66.7 billion US dollars, making him the 3 rd richest person in the world on the Forbes list of billionaires. His company, Amazon, is the world’s largest online retailer and provides customers with products and services. Founded in 1994, Amazon was initially set up in Bezos’ garage, but ballooned in size due to the rapid growth of the internet. Leadership style James Dyson’s leadership style appears to be relaxed due to the inn...
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